Social media is the way that word-of-mouth happens in the 21st century, and it is growing at record rate. ?For example, the popular social networking site, Facebook, has over 200 million active users. ?Chances are that your employees and patients are already using Facebook, among other social media websites. ?Rather than letting your patients and prospects have conversations about your practice, ensure that they can have conversations with your medical practice via social media. ?
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Social media is not going away any time soon, and most likely, it is going to continue to grow exponentially over the next several years. ?Rather than waiting until the last minute to incorporate social media into your medical marketing campaign, it is better to learn how to use social media now and become fluent in social media marketing to boost you medical website online. ? When determining whether it would make sense for your medical website to join the social media revolution, you must first determine what it is you hope to accomplish and if those goals are realistic. ?
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If your patients are very happy with your practice, it is a good idea to jump on the social media bandwagon because you can amplify all of the positive conversations about your medical profession that is taking place in order to promote your medical website. ?However, if you are having problems with employees or your patients are unhappy with something, it would be best for you to resolve those issues first before attempting to build your social media presence. ?Otherwise, you could end up sucked into a reputation management nightmare. ??
1. Getting Started ?
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In order to get started with social media marketing for marketing your medical website, join free social media sites such as Twitter, Facebook, and YouTube. ?You will find plenty of relevant communities already established on those sites. ?After tinkering around on these sites for a while, you can determine whether it would be worthwhile to establish your own community. ? ?Before relying so heavily on a strategy that is set in stone when launching a social media campaign for medical website marketing, use different methods of low-cost experimentation to determine what works and what does not for you. ?Time spent planning and theorizing spent learning through doing. ?Just outline your goals and do your best to meet those goals based on the tools and resources you have available. ?
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2. Proving Return Of Investment
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Many traditional Personal Relation and marketing folks have difficulty embracing social media marketing because they cannot see a clear return of investment. ?In medical marketing or any field for that matter, the return of investment of social media marketing is infinite because the cost using social media is so low. ?Social media marketing integrated into various marketing and communications efforts in a medical marketing campaign. ?
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It is not very hard to demonstrate the return of investment of running a social media campaign because the overhead costs are minuscule. ?For example, publishing a blogs that allows comments is a very cost-effective way to reach out to patients, potential patients, and media looking for newsworthy stories to cover. ?You can install an analytics program to determine how many people visit your blogs, what they click on, etc., to improve your blogs as well as the return of investment of your campaign. ?
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3. Hiring a Consultant ?
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?If you are new to social media and would like to incorporate it into your overall medical website marketing campaign, your best bet is to start small and train your current employees that are already working on marketing and communication tasks to integrate social media marketing strategies into their work. ?Your best bet is to hire a social media-marketing consultant to train your employees. ?If you ever launch a major project and do not have sufficient internal resources to pull it off, you can always collaborate up with a social media-marketing agency. ?
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4. Major Social Media Networks ?
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Some major social media websites that anyone interested in medical marketing should be a part of include Twitter, Facebook, YouTube etc. ?These social media allow you to share your ideas in the form of post, video, image presentations. ?You can easily embed the slide presentations in your blogs to engage your blogs readers in your presentations. ? ?
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On Facebook, medical websites can create fan pages, enabling their patients and potential patients to become fans. ?Anyone who becomes your fan on Facebook will receive notification of all of the updates you post. ?Furthermore, the fact that a user is your fan will be visible to all of their Facebook friends. ? Twitter allows you to connect with like-minded people and broaden the scope of your interactions. ?You can also find out what kind of conversations are taking place about your medical practice by searching for the name of your medical practice on Twitter. ?Twitter is a great brand monitoring and reputation management tool. ?Some companies have gone as far as to use Twitter to address customer service issues.stephon marbury the lion king suzanne collins cherry blossom festival nc state erika van pelt pat robertson
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