Conspicuously timed just after a Super Bowl dubbed by some (mostly marketing types) as the "most social ever", GetGlue has pushed a new version of its app for iPhones. Version 4.0 for Apple's smaller iOS devices brings many of the social features recently added to the iPad app, as the guides gain personalized recommendations of shows you might enjoy. The main feed brings in even more information about shows being watched by your friends plus a way to easily chat with them within the app. Also improved is the amount of background info available for each show, and reminders for major events, premieres and finales -- similar upgrades are listed as coming soon for Android and its mobile website.
Like Foursquare and other location services have shifted focus towards discovery, GetGlue (among others) is doing the same for TV while also improving its profile for businesses. In a move it unveiled with Pepsi during the big game last Sunday, it offers advertisers the opportunity for promoted tied to a particular brand or show, that may pop into your feed if your friends like them. With Twitter itself making a major move into TV experiences it will be interesting how the recently downsized pool of social TV competitors reacts, and who comes out on top. According to GetGlue, 15 percent of all tweets about Pepsi during the Super Bowl came from its app. You can find out if these additions are good ones -- your friends wouldn't share any particularly annoying ads, would they? -- by snagging the new update from iTunes.
Filed under: Cellphones, Software, HD, Mobile
Source: http://www.engadget.com/2013/02/07/getglue-iphone-v4/
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