Friday, July 20, 2012

Just how important is video content for your website? | Server Room ...

The online world is simply amazing. There are more overnight internet millionaires than in any other industry in the world. More and more people are buying internet property in the hopes that they will someday become rich and famous with little effort, all the while working from the comfort of their own homes. However, when it comes to internet based businesses it is all about getting the most traffic to your website. Although you also need to create a sales funnel that converts traffic into buyers, traffic is the most important variable in your online business.

So how do you get traffic? There are many SEO (Search Engine Optimization) experts that tell you to build backlinks to authority websites, do on-page optimization, submit your site to bookmarking websites, etc. While these methods may eventually help you rank in the search engines (after a lot of hard work and frustration), you shouldn?t focus all your efforts on search engine traffic. Google constantly changes the rules of the game and this can possibly mean disaster in the long run. What you can do and by all means should do is to focus your website optimizing efforts on bringing traffic (as in not necessarily search engine traffic).

Studies show that by 2013 the most sought after online content type on both personal computers and mobile devices will be video. This is actually good news because nowadays there are quite few websites offering video content. Video has always been a preferred content type and those who have been providing video content to their visitors have known this first hand. Just think about how popular YouTube has become.

So if you are serious about having a good presence online and bringing in loads of traffic from all over the internet then video content is definitely the best way to do this. Although it is recommended to share your videos on content sharing websites such as YouTube and other similar websites, you may want to keep some, if not all of your most important video content on your website. If you are trying to promote your business through video it would be rather unprofessional to host all your video files on YouTube, next to all the wacky videos hosted there. The problem that arises is that if you don?t have a dedicated server and bandwidth for your website, you could find yourself having to pay additional bandwidth costs to your hosting company. A very good alternative would be finding a company that offers video streaming services. There are many such companies nowadays and prices are quite cheap so with a little bit of searching you will be able to find great deals in no time. When using a video streaming service your video files will be hosted on the provider?s server and you will only need to embed the videos on your website by adding some auto-generated code. You also won?t use any of your web hosting account?s allocated bandwidth.

Server Room is one of the first companies to set foot into the video streaming market. For more than 8 years we have been providing quality services to thousands of clients from all over the world. If you would like to find out more about video streaming or if you have heard enough and you would like to open an account with us (be that a paid or demo account) then we invite you to visit us on our website at http://www.serverroom.us/solutions and decide for yourself if you are going to use our services.

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July 20th, 2012 ?


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Source: http://blog.serverroom.us/video-content/

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